750,000+ credit union members.
One trusted dealer network.
Auto Assistance connects a select network of franchise dealers with credit union members who are prepared, guided, and ready to buy. No monthly fees. We’re only paid when a member drives home in the right vehicle.
Become a Dealer Partner Takes about 5 minutes. You’ll review our simple participation agreement and complete your dealer enrollment.Trust is extended, never assumed.
Our credit union partners recommend Auto Assistance to their members by name. When a member comes to us, they arrive carrying the trust they have in their credit union — and we carry the responsibility of that trust through every step of their purchase. We are an extension of each credit union’s brand, and we never take that lightly.
When your dealership joins our network, you step inside that circle of trust. Members meet your inventory through a service their credit union stands behind — a very different first impression than any ad can buy.
The credit union
Recommends Auto Assistance to its members as its trusted auto buying service.
Auto Assistance
Guides each member personally — a dedicated Member Auto Representative from first conversation to delivery.
Your dealership
Delivers the vehicle and the experience that keeps the whole relationship strong — and keeps members coming back.
How it works for your dealership
Your inventory goes live
Your new and used inventory is displayed across our credit union AutoMall platforms with no monthly advertising fees.
We guide the member
A dedicated Member Auto Representative walks each member through budget, options, financing, and trade-in — before your team is ever involved.
You close and deliver
Members arrive informed and ready — or the vehicle is delivered to them. Your team spends less time qualifying buyers and more time delivering vehicles, resulting in faster funding and smoother closings.
You pay only for results
A flat referral fee per completed transaction — never added on top of any advertised price. No completed transaction, no referral fee.
New business you’re not reaching today.
We bring your dealership incremental, qualified business through trusted credit union relationships — without replacing your current sales channels.
Performance-based advertising
Your vehicles are promoted across our credit union AutoMall network with no monthly fees or upfront advertising costs. You pay a referral fee only when a referred member purchases a vehicle.
Buyers who show up prepared
Our team handles the research, the questions, and the expectations. Your team spends its time delivering vehicles, not working cold traffic.
Trade-in opportunities
Many of our member purchases include a trade-in. Just one clean, retail-ready trade can often create value that exceeds the referral fee on multiple transactions.
Financing already in motion
Members finance through their credit union, and loan coordination happens early — resulting in cleaner closings, faster funding, and a more efficient delivery process.
Incremental volume when it counts
Some partners complete one transaction a month, while others complete ten or more. Either way, every completed transaction represents additional business generated through our credit union partnerships.
A partner focused on the long term
We’ve been building this network since 2013. Our best dealer relationships span years and hundreds of members served.
Sometimes one introduction changes the whole month.
Near the end of the month, one of our dealer partners was just one vehicle short of reaching a manufacturer volume incentive target. A member purchase through our program closed the gap and unlocked the full incentive payout. We can’t promise that timing every month, but when it happens, one introduction can create value far beyond the referral fee paid to Auto Assistance.
Simple pricing. No surprises.
Getting started is simple. Dealers pay a one-time integration fee to join the Auto Assistance dealer network, with no monthly fees to keep inventory advertised. Once your dealership is integrated into our network, you only pay a flat referral fee when a referred member purchases a vehicle.
The referral fee is never added to the member’s purchase price. That protects the member, protects your dealership’s reputation, and preserves the trust that makes this program work.
Become a Dealer Partner One-time integration fee · No monthly fees · Cancel anytimeWe’re not brokers.
The sale is yours.
Auto Assistance is a referral and advertising technology company built exclusively for credit union members. We are never in the chain of title, and we never buy or sell vehicles. Your dealership sells the car. We make the path to it easier.
Our mission has been the same since 2013: make the auto buying process easier for credit union members. That commitment — and the technology and people behind it — is what we bring to every credit union we serve and every dealer we partner with.
What that means in practice
Never in the chain of title
We never buy or sell vehicles
Financing coordinated with the member’s credit union
Our area of focus: the Southeast
Headquartered in Atlanta, with credit union branches across Georgia, Alabama, South Carolina, and Florida — and dealer partners reaching into North Carolina and Tennessee. If your store is in this footprint, our members are your neighbors.
Franchise dealers throughout these six states are invited to apply.
Trusted by our credit union partners.
We are the recommended auto buying service for 16 credit union partners representing more than 750,000 members. Behind every credit union name is a community of members who trust their credit union’s recommendation. Through that trusted relationship, they’re introduced to dealer partners committed to providing an exceptional buying experience.
Credit Union of Atlanta
Serving City of Atlanta employees and affiliated agencies
Alabama One Credit Union
Open membership across 30+ Alabama counties
APCU / Center Parc Credit Union
Georgia’s oldest credit union, serving USPS and State of Georgia employees
Associated Credit Union
Open to anyone who lives or works in Georgia
CDC Federal Credit Union
Serving CDC employees and metro Atlanta communities
CGR Credit Union
Serving healthcare workers and Middle Georgia communities
Combined Employees Credit Union
Open to anyone who lives or works in Houston County
Excel Federal Credit Union
Open membership across Fulton, Forsyth, Gwinnett, and Hall counties
Faith Connection Federal Credit Union
Serving the Methodist community in Georgia, Florida, and South Alabama
Family First Credit Union
Serving Fulton County and the Fulton County & Atlanta Public School systems
Georgia United Credit Union
Serving educators, school systems, and communities across Georgia
GO Energy Financial Credit Union
Serving Georgia’s electric cooperative (EMC) employees and west metro communities
Lanier Federal Credit Union
Community credit union for Hall and Jackson counties
MembersFirst Credit Union
Serving Georgia’s healthcare and education professionals
Northside Federal Credit Union
Serving the Northside Hospital community
Peach State Federal Credit Union
Founded by educators, serving school systems and communities across Georgia and South Carolina
We don’t accept every dealership.
Our credit union partners are selective about who they recommend to their members — so we’re selective about who joins our network. Every application is reviewed, and every partnership is an ongoing relationship, not a one-time signup. We stay aligned on service standards because the credit unions we serve expect nothing less.
If that’s already how you do business, you’ll fit right in.
What we ask of every dealer partner
Deliver a transparent, straightforward buying experience
Provide high-quality vehicles and exceptional service
Respect the member’s time — they arrive prepared, keep it that way
Communicate openly with our team through every transaction
See what members say about us
Service is at the center of everything we do — it’s what our credit union partners expect, and it’s what keeps members coming back. Our reviews are public, and we stand behind every one.
Read Our Google ReviewsFrequently asked questions
How does pricing work?
Dealers pay a one-time integration fee to join the Auto Assistance dealer network. There are no monthly fees to keep your inventory advertised. Once your dealership is integrated into our network, you only pay a flat referral fee when a referred member purchases a vehicle. The referral fee is never added to the member’s purchase price.
How many transactions can I expect?
It varies by inventory, location, and fit. Some dealer partners complete one transaction a month; others complete ten or more. Every one is incremental business.
Who works with the member?
Our Member Auto Representatives guide each member personally — budget, vehicle selection, financing coordination, and trade-in details. Your team closes and delivers.
How does financing work?
Members finance through their credit union. Loan coordination happens before delivery, resulting in cleaner, verified closings and a more efficient delivery process for your team.
Are you a broker?
No. We’re never in the chain of title and we never buy or sell vehicles. Auto Assistance is a technology-powered credit union auto-buying platform that connects qualified credit union members with trusted dealer partners. The sale is always between your dealership and the member.
How do I get started?
Click Become a Dealer Partner below. You’ll review our participation agreement and complete your dealer enrollment. The process takes about five minutes, includes a one-time integration fee, and either party may end the partnership at any time.
Put your inventory in front of 750,000+ credit union members.
One-time integration fee. No monthly fees. Pay only when a referred member purchases a vehicle.
Become a Dealer Partner Prefer to talk it through first? Call 1-800-284-5173 or email info@cuautosearch.com